Every FIFA World Cup brings more than just new football stars, it also introduces a new generation of unlikely prediction celebrities.
Over the years, animals such as Paul the Octopus, Nelly the Elephant, Camilla the Camel, and Walter the Orangutan have captured global attention by "predicting" the outcomes of World Cup matches.
While everyone knows their choices are based purely on chance, millions of fans eagerly follow them because predicting results has become part of the tournament's culture and entertainment.
e& tapped into this global cultural insight to launch Predict & Win. The platform turns every football fan into the predictor. Instead of relying on an animal's guess, fans can make their own match predictions throughout
the tournament for the chance to win real prizes. Because during the World Cup, everyone believes they know who's going to win. With Predict & Win, that confidence could finally pay off.
