Hi, I’m Nico, a Chilean Creative Director and Generative AI Expert based in Dubai, with more than 15 years of experience across agencies including Grey, Publicis, Y&R, Cheil, Leo Burnett, BPG Dubai, and currently Saatchi & Saatchi MEA.
From ideation and visual development to production. My expertise spans AI image generation, filmmaking, and art direction, combining emerging tools with a strong foundation in craft, storytelling, and brand thinking. I develop workflows that turn creative concepts into high-quality visual content, opening up new possibilities for how brands communicate.
From ideation and visual development to production. My expertise spans AI image generation, filmmaking, and art direction, combining emerging tools with a strong foundation in craft, storytelling, and brand thinking. I develop workflows that turn creative concepts into high-quality visual content, opening up new possibilities for how brands communicate.
Throughout my career, I’ve worked with brands including Samsung, Uber, MG Motors, UNICEF, TECHO, Mazda, Honda, Movistar, Telefónica, and NEOM–Trojena.
My work has been awarded at Cannes Lions, LIA, WINA, MAD STARS, El Ojo de Iberoamérica, FIAP, ACHAP, Caples, Caracol de Plata, New York Festivals, and Effie LATAM. I also won Gold at Young Creative LATAM in 2012.
I’ve served as a jury member at:
Cannes Young Lions Chile — 2017
ACHAP Chile — 2021
Phoenix Ad Festival — 2021, 2024, 2025, and 2026